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Automation that understands what you mean.

Conversational Workflow Automation is a new category of software where natural language replaces configuration as the primary interface.

Omazy is built for Operators who own business processes but should not need to become automation experts. Start by talking to Omazy, then move into a rich visual skill builder only when you need deeper control.

No complex builders. No brittle flowcharts. Just outcomes.

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Primary interface
Conversation
Built for
Operators
Core traits
Auditable

What is Conversational Workflow Automation?

Conversation becomes the interface for building and operating workflows.

"Conversational Workflow Automation is a category of software where natural language replaces visual builders and configuration interfaces as the primary way to create, modify, and operate automated workflows."

This is different from adding a chatbot on top of automation software. Here, conversation is the interface.

How it works in practice

  • You describe what you want to happen.
  • Omazy interprets your intent and figures out how to make it happen.
  • Omazy connects to your tools and executes the work.
  • When requirements change, you update the workflow the same way: by talking to it.

Natural language is the primary interface, with a rich visual skill builder available when a team wants more structure, control, or reuse.

Why it matters

The people who understand the process should be able to improve the automation.

For Operators

RevOps, Sales Ops, Marketing Ops, CS Ops

  • Own your automations so the person closest to the process can create and modify what runs.
  • Iterate in seconds by describing what needs to change instead of rebuilding flowcharts.
  • Build without technical skills if you can explain the outcome clearly.

For IT & Engineering

Reduce maintenance and unblock execution

  • Reduce maintenance burden with fewer brittle rules, mappings, and one-off escalations.
  • Lower the number of workflow change requests that turn IT into the bottleneck.
  • Keep automations self-documenting because conversation history captures the why.

For business leaders

Move faster without scaling overhead

  • Lower total cost of ownership across automation, maintenance, and tool sprawl.
  • Reach time-to-value faster by turning weeks of scoping into a single conversation.
  • Democratize automation across teams without increasing specialist headcount.

The old way breaks at scale

Flowcharts, triggers, field mapping, testing, deployment, and endless maintenance.

For decades, workflow automation has expected teams to encode every branch manually. That works until the real world changes faster than the flowchart.

01

Rules multiply and edge cases become spaghetti.

02

Flows become fragile when one system change breaks the chain.

03

Builders become bottlenecks because only a few people can safely modify workflows.

04

Maintenance compounds across hundreds of automations with very little living documentation.

A different premise

If humans can explain work, systems should execute it.

This is not a better flowchart builder. It is a different interface for automation entirely.

Intent over rules

Describe the outcome instead of enumerating every path and exception by hand.

Conversation over configuration

Change behavior by talking to the workflow, not editing nodes and field maps.

Adaptive workflows

Handle variability without rebuilding from scratch every time the process shifts.

Stateful automation

Persist context across steps, sessions, and systems so work stays coherent.

How Omazy works

From intent to orchestration to real execution.

Omazy is built to interpret intent, coordinate AI agents and tools, and evolve workflows through dialogue.

1) Describe the outcome

"When a lead comes in from our website, check if they match our ICP, enrich their data, and route them to the right salesperson."

The old way asks for scoping, field mapping, conditions, and maintenance before anything useful happens. Omazy starts from what you mean.

2) Omazy interprets and executes

Omazy determines which tools to use, what data to pull, and which actions to take in what order.

That includes edge cases, retries, and reasoning over context rather than single-step command execution.

3) Refine through conversation

"Also add them to our nurture sequence if they are not ready to buy."

The workflow evolves through dialogue, so updates stay fast, legible, and close to the business process owner.

Not every chat box is conversational

Conversation only matters when the system can reason, remember, and act.

  • Natural language as the primary interface, not a chatbot layered on top of a builder.
  • Memory and context across steps, sessions, and systems.
  • Multi-step reasoning instead of single commands.
  • System actions that perform real work across records, messages, and processes.

Chatbot

Answers questions, but does not own execution.

Copilot

Helps with single commands, but does not coordinate durable workflows.

Omazy

Reasons, acts, and adapts across tools with memory, auditability, and operator control.

Use cases

Already practical for real teams doing real work.

Operations

Finance, Data, Compliance

  • Reconcile data across systems.
  • Monitor pipelines and escalate anomalies.
  • Generate scheduled reports without manual queries.

Revenue operations

Sales Ops, Marketing Ops

  • Enrich leads from multiple sources.
  • Score and route prospects based on fit signals.
  • Keep CRM records accurate continuously.

Customer success operations

Support, CS Ops

  • Triage tickets by intent instead of keywords.
  • Pull customer context instantly.
  • Escalate based on history and patterns.

Internal tooling

IT, HR, onboarding

  • Provision access across tools quickly.
  • Coordinate approvals and handoffs.
  • Answer policy questions from internal knowledge.

Why now

Three shifts made conversational automation possible.

01

Language models reached production quality

Intent understanding, memory, and reasoning are now reliable enough to drive real automation.

02

Integration infrastructure matured

APIs, OAuth, and standard patterns make secure execution across tools much more practical.

03

Automation fatigue is real

Workflow sprawl, hidden breakage, and compounding maintenance created demand for a different interface.

Technology & integrations

Open standards, agent orchestration, and secure integrations.

Omazy is designed for AI operations that need portable connectivity, no-code automation, and auditable execution.

Open standards and portability

Omazy is designed to connect models, tools, and data through open protocols, MCP-aware integration patterns, and secure interfaces that keep your stack portable.

Agent runtime + orchestration

Coordinate tools across systems with durable state, multi-step reasoning, and traceable decisions so AI operations can execute reliably.

CRM & Sales

Salesforce, HubSpot, Zoho CRM

Productivity

Slack, Notion, Google Workspace, Sheets, Drive

Support

Zendesk, Intercom

Commerce & Finance

Shopify, QuickBooks

Data & Infrastructure

PostgreSQL, GitHub

Security, governance, and trust

Designed for real operations, not demo-only automation.

Omazy is designed around auditability, controlled access, clear execution history, and deployment models that can match your requirements.

Audit trails

Track actions, changes, and outcomes so teams understand exactly what happened.

Execution history

Keep a clear record of what ran, when it ran, and why each step was taken.

Controlled access

Apply the right guardrails to tools, data, and operator permissions.

Deployment options

Match the execution model, access controls, and governance expectations of real operations.

Omazy ecosystem

One product story, multiple entry points.

The main site defines the category and product direction, while Omazy Agent and Omazy Secrets support the broader platform story.

Coming soon

Omazy Platform

The core Omazy experience for conversational workflow automation, operator automation, and agent orchestration.

Start a conversation

Available now

Omazy Agent

Explore Omazy Agent for dedicated AI agent experiences and product-specific onboarding.

Visit Omazy Agent

Available now

Omazy Secrets

Support secure integrations and runtime context with a product focused on secrets and controlled access.

Visit Omazy Secrets

Call to action

If your team is drowning in broken automations, let's fix that.

Omazy is building conversational workflow automation for operators who need memory, multi-step reasoning, secure integrations, and a system that can explain every action it takes.

Start a conversation Visit Omazy Agent Visit Omazy Secrets